Hi, I’m Pooja

/pu·jah/


I’m a product designer with a strong foundation in user research, focused on building end-to-end, user-centered B2B products. I translate complex user needs, business constraints, and technical systems into clear, intuitive experiences—from discovery and research to design systems and final execution.


My work blends research rigor with design craft, ensuring products are not only usable and scalable, but grounded in real user insights. I specialize in AI-driven products, design systems, and motion, helping teams create thoughtful experiences that balance innovation with clarity.


My Superpowers

Structure in complexity
I thrive in messy systems — whether it’s data, processes, or people. I love bringing structure to unstructured problems, connecting the dots between business goals, user needs, and technical reality.



Data storytelling
I have a deep appreciation for visuals that explain, not decorate. I enjoy turning complex datasets into clear narratives through dashboards, diagrams, and prototypes that help people see meaning, not just metrics.





Design velocity

My background in engineering and product allows me to move fast, exploring multiple directions without losing depth. I optimize my workflows for speed and substance, helping teams reach clarity sooner.


Design 🤝 development

I speak both languages fluently. From designing scalable systems to reviewing code and debugging in production, I bridge the gap between design intent and technical execution — making sure what’s built is what was imagined.



Design velocity

My background in engineering and product allows me to move fast, exploring multiple directions without losing depth. I optimize my workflows for speed and substance, helping teams reach clarity sooner.


Design 🤝 development

I speak both languages fluently. From designing scalable systems to reviewing code and debugging in production, I bridge the gap between design intent and technical execution — making sure what’s built is what was imagined.

My Superpowers


Structure in complexity
I thrive in messy systems — whether it’s data, processes, or people. I love bringing structure to unstructured problems, connecting the dots between business goals, user needs, and technical reality.


Data storytelling
I have a deep appreciation for visuals that explain, not decorate. I enjoy turning complex datasets into clear narratives through dashboards, diagrams, and prototypes that help people see meaning, not just metrics.

Experience

I started my design journey at MathCo, where I worked with data scientists and business teams to design products that made complex analytics easier to understand and act on. That experience shaped how I think about clarity, storytelling, and designing with real business impact in mind.

Later, at Product Insight, I deepened my focus on user research and service design — learning how to uncover the “why” behind problems and translate that into experiences that actually work for people.

Product Insight

Human factors engineer

Jun 2025 – Aug 2025

Product Insight

Human factors engineer

Jun 2025 – Aug 2025

MathCo

Senior Product Designer

Jul 2020 - Aug 2024

MathCo

Senior Product Designer

Jul 2020 - Aug 2024

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