Selected Case Studies
Hi, I'm Pooja
A Strategist, Researcher and a Designer,
with 4 years of experience leading design efforts for fortune 500 clients to build AI driven
enterprise products
I take AI products from concept to adoption—backed by research, shaped by strategy,
and refined through design.
Key problems I have tackled include,
but are not limited to
Internal Sales Performance Dashboard
Led end to end design efforts to build an analytics dashboard reducing decision
making time from 2 weeks to 2 minutes
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Enterprise Data Marketplace Solution
Led an enterprise marketplace tool design to reduce
data retrieval time by 75%
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Heuristic Evaluation for a Pricing Simulator
Evaluated a CPG pricing simulator using heuristics, delivered 50+ UX recommendations
with CPG SMEs, and set the design benchmark for future simulator tools.
Read Now (1 mins)
People I work with say…
I build products that
Excite, Educate & Empower users
Hi, I’m Pooja—a senior product designer with 4 years of experience enabling
fortune 500 organisations make data driven decisions, faster.
I'm passionate about building data products that get adopted by users! How can we EXCITE, EDUCATE and EMPOWER users to use a brand new solution, integrated seamlessly into their way of working?
I build products that
Excite, Educate & Empower users
Hi, I’m Pooja—a senior product designer with 4 years of experience enabling
fortune 500 organisations make data driven decisions, faster.
I'm passionate about building data products that get adopted by users! How can we EXCITE, EDUCATE and EMPOWER users to use a brand new solution, integrated seamlessly into their way of working?
Selected case studies of projects driving business impact
Gomathy Vishwanathan
Design Manager, MathCo
"Pooja is an exceptionally rare designer with a focus on solving complex analytical business needs. During her time at MathCo, she has played a key role in defining our design approach enabling not just herself but the entire team to deliver strong designs across multiple accounts we engaged with. She has a proactive attitude embracing every challenge with enthusiasm and skill. Her professional growth has been extremely impressive and her contributions have left a lasting impact on our work today"
Charith Appachu
Analytics Consulting Leader
"Pooja has been an exemplary individual who has this unique eye for design and user centric product development. Her ability to get to the desired solution by asking the right questions is a skill that is generally missing in the common world. She showcases a high degree of professionalism and respects her word and work, when it comes to timelines and quality."
Riya Bharadwaj
Senior Product Designer, MathCo
"Pooja has been a role model to the designers in the team. Her grit and perseverance is inspiring. She always brings a unique perspective to the table and asks questions that are intriguing. It is lovely working with her as she brings positive attitude to her work everyday!"
Testimonials
Scholarly Work