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Designing a Scalable Data Marketplace to Unify Access and Drive Decision-Making
Designed a scalable data marketplace that connects fragmented business insights into a unified ecosystem — enabling cross-functional teams to discover, access, and use data assets effectively.
How might we enable the engineering team democratise data and data products
at an enterprise level to help teams make informed decisions
explore other case studies
Digital Ethnography Study: Evaluating Usability and Ergonomic Fit of Delivery Van Storage Systems
Conducted a large-scale digital ethnography observing delivery associates during peak operations to assess product usability and ergonomics. Generated insights that informed design, engineering, and scaling decisions for strategic deployment.
Halo: A Data Strategy Redesign That Cut Decision Time from 3 Weeks to 3 Minutes
Led product strategy and UX for a leading CPG client to streamline decision-making across sales and market strategy teams. Translated complex business goals into prioritized use cases and dashboards, cutting decision time from 3 weeks to 3 minutes.